the full notebook
Curiosity,
put to work.
Nine problems worth a closer look. Research, experiments, and a few “there has to be a better way” moments.
FirstClubQuality worth coming back for.
Turning a first order into a weekly habit.
Product strategy · Retention
zomatoLess scrolling. More ordering.
Making the food journey feel effortless.
Funnel analysis · OKRs
UberThe last 50 metres matter.
“I’m at the gate. Which gate?”
User research · Prototyping
miko.aiDifferent kids. Different paths.
A learning journey that keeps up with the child.
Journey mapping · Adaptive learning
AstroLokalGive the next visit a reason.
From “session ended” to a reason to return.
Root-cause analysis · Experiment design
𝕏Fix the basics. Find the signal.
Finding growth in the core experience.
AARRR · RICE
AstrotalkClarity before the first chat.
Making the session booking flow easier to trust.
UX heuristics · Usability
Tech PRDThe right course. The next step.
A recommendation system with product thinking inside.
Requirements · System design
VitaFitOne workout. Then another.
Making fitness feel less lonely.
Retention · Gamification
Independent case studies and course assignments. Proposed targets are labelled inside each study.