From “session ended” to a reason to return.
A focused retention proposal that creates continuity after the first consultation.
01 / THE PROBLEM
What needed to make more sense?
Users complete their first consultation and continue browsing, but do not book a second session. The brief rules out price changes, discounts, and adding astrologers, so the solution must work within the existing experience.
02 / DISCOVERY
How I approached it
- Performed a first-hand walkthrough and documented the post-session flow with screenshots.
- Developed a root-cause hypothesis around missing continuity and an unclear next question.
- Reviewed competing experiences and compared alternate explanations for the repeat-consultation gap.
03 / PRODUCT DECISIONS
The proposed direction
- Add a “Your Session Summary” card with two or three topic tags and an expert-selected return date.
- Offer a “Remind Me” action that creates a relevant continuation of the previous discussion.
- Begin with first consultations under five minutes as the proposed initial cohort.
- Plan instrumentation, build, cohort testing, and a six-week evaluation window.
04 / MEASURES & LIMITS
What success would look like.
The root cause is a hypothesis, not a causal finding. The source sets reminder engagement above 15% as a positive leading signal and below 5% as a redesign signal. It proposes rollback if Day-7 repeat consultations fall by at least 20% or rating submission drops by more than 30%.
05 / THE TAKEAWAY
The thought I’d carry forward.
Adding a summary can reduce rating submissions by creating another step. A useful retention experiment makes that trade-off explicit and gives users control over reminders.
06 / ALL THE DETAILS
The original work, in full.
The complete research, diagrams, screens, and supporting details are in the original document.
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